Choose a display option. To change what shows on your displays, press Windows logo key + P. Here's what you can choose. See things on one display only. See the same thing on all your displays. See your desktop across multiple screens. When you have displays extended, you. FaceTune 2: Your one-stop selfie editor. The only app you’ll ever need to treat yo’ selfies. Living up to its name, FaceTune was designed to improve all kinds of portraits, allowing you to fix things like blemishes and face shapes. It’s easy to write off an app like FaceTune 2 — until you use it on a photo of yourself.

Instagram is an ideal platform to sell products. Instagram celebrates creativity and style – it’s where people go to express their passions visually. This visual element makes it a great place for an ecommerce brand to sell products.

This is the first app I go in to and I basically use it to whiten my backgrounds, add a little detail to my brows and jewelry. Next I go into the Paint tool to add more color to an outfit or even out my skin tone using the picker and tone tool.
Select the tool you want to use and swipe over the area you want to retouch. Use the Eraser tool to remove an effect. Use the Undo and Redo buttons to revert and re-do an action. Hit the Help icon for a step-by-step tutorial on how to use the tools under this tab.
2) Face: changing smile, jaw, and width of face 3) Reshape: reshape, refine, resize, and restore 4) Filters: many different filters 5) Paint: skin coloring (can use to contour and highlight), colored paint (for makeup or other uses), picker 6) Lighting: I can add lighting (all different colors) to your photos, wherever you would like!

But you are probably wondering: how do you sell products on Instagram?

Here’s a handful of hacks that will make your ecommerce photos magical and your followers want to buy your products #SellOnInstagram.

Why should you sell your products on Instagram?

Each month over one million brands advertise on the platform
Creativity and photo apps make it easy to boost your sales
Over 120 million Instagram users take action after seeing an ad on there
High quality photos sell more product

But in order to advertise and sell successfully on Instagram, you need some good creative content. You need something that’s going to stop a prospective customer in their tracks, halting their scrolling, and starting them on the journey through to your Order Summary page. Instagram is an entirely mobile platform, and essentially an extension of your phone’s camera, so the important thing is how your photos translate onto a smartphone screen.

Read on to find out how some Nosto clients have used Instagram to nail their niche.

1. Crop your photos creative

The old rule: Make sure you get a clear product photo

The new rule: Cropping part of the subject out of the photo will make for a more interesting photo.

How can you create clear photos? Osprey London uses this to great effect when they show off their leather bags and wallets. It allows them to display more than one product, or give the photo a more lifestyle edge by including a human element. Such as the matcha tea-holding hand below, a perfect picture that sells.

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Osprey London has perfected the art of cropping

To give yourself options when it comes to cropping, shoot your photos on your phone’s camera, rather than the camera within the Instagram app, and hold your phone horizontally. This way when you import the photo into the app, you have plenty of choice when it comes to which part of the photo to feature and what to crop out.

Free guide

Mastering Personalization

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2. Flat lay is your friend that sells

The old rule: Photos without people are boring

The new rule: It’s all about how you arrange those products

To sell your products on Instagram you need to present them. By arranging products artfully on a flat surface and taking a photo from above, products can be shown off clearly and stylishly. Flat lays are a very Instagram invention, so potential buyers are used to it. It has been adopted by social media influencers early on to show off those latte-laptop-lipstick moments.

When it comes to product photography, the idea is to create links between the different elements/products in the photo. You can related this to ”Customers Who Bought This Item Also Bought” many online retailers use. Bath product retailer, Cowshed, use the flat lay shots below to sell products within the context of other holiday items (left) and about to wrapped up for Mother’s Day (right). This clearly signposts to the viewer why they should buy those goodies.

Cowshed show the context in which you’d use their products

3. Rinse and repeat

The old rule: You need a variety of types of photos

The new rule: If you’ve got a shtick, shtick with it

Variety, on Instagram, is not necessarily the spice of life (controversial, I know). If you find a particular type of photo works perfectly for your brand, there’s nothing wrong with doubling down on that. While not an ecommerce brand, SymmetryBreakfast is a great example of that. When you go to their page, you see each photo laid out and working in total harmony with the others on the page, and it’s that gimmick that 689,000 people follow them for.

4. Create product photos with a white background

The old rule: A white background feels corporate

The new rule: A white background feels chic

Minimalism is currently very much where it’s at, which means white is back in fashion. Giving a sense of space to let the products breathe, a white background provides the perfect sales presentation for showing off the colors and details of your products. A white background also makes photos suitable for use by other technology solutions (Nosto, for instance!), since they’re far easier to integrate into digital marketing campaigns compared to lifestyle shots.

Scandinavian clothes brand Boomerang let the clothes do the talking by using a white background

5. Remember the rule of thirds

The old rule: Compose your photo based on thirds

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The new rule: Compose your photo based on thirds

(OK, so this has always been one of the most tried and true of photography rules…)

If you’re unsure about how to layout your products to get a good shot, remember the rule of thirds. This classic photography technique involves overlaying imaginary lines over the picture separating it into thirds both horizontally and vertically, creating nine squares. Now, compose the elements of your photo along those lines, and you’ll have created something appealing to the eye. product photo composition matters when you are selling products direct to consumer.

Melvin and Hamilton have used a city backdrop to show off their new loafers in style.

Bonus tip: Use photo apps to boost your sales

The old rule: You need to be a professional photographer

The new rule: There’s an app for that

Instagram offers 25 filters and a range of extra editing options to make your pictures perfect. But they just brush the surface of the trickery that can be applied to a very average product photo. You can turn your average photo into a professional high quality product photo with the apps.